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PR in Japan: Targeting the Right Newspapers
Japan is different. Yes, we have all heard this sentence before. And for many of us, make that too often before. Yet when it comes to public relations, a smartly localized approach can produce...
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Effective B2B Communications in Japan: The Vital Role of Strategy
Many small and mid-sized subsidiaries of foreign B2B companies in Japan don’t have large budgets for communication activities. Although there is a trend toward recognizing communications as a...
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Japanese Business at a Tipping Point: The Importance of Marketing
This is the first in a series of columns about Japan Inc.’s ultimate global challenge: marketing. Japan is the world’s third largest economy; it is an influential country and will continue to be a...
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Six Reasons Why Japanese Companies Struggle with Marketing
Continuing from my first article, this is the second in a series of columns about Japan Inc.’s ultimate global challenge: marketing. Following are the six reasons I believe Japanese companies struggle...
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Will Japanese Firms Make Marketing a Formidable Weapon?
This is the third in a series of columns about Japan Inc.’s ultimate global challenge: marketing (if you came here from somewhere else, read this and this first). Marketing is the process involved to...
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How to Develop a Marketing Communications Strategic Plan
This is the fourth in a series of columns about Japan Inc.’s ultimate global challenge: marketing (if you came here from somewhere else, read this, this and this first). There is a lack of...
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The Universal Marketing Communications Strategy Checklist
This is the fifth in a series of columns about Japan Inc.’s ultimate global challenge: marketing (if you came here from somewhere else, read this, this, this and this first). Developing a marketing...
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